Rock Row: Green Home Development Sold Out in 5 Weeks

Susan created a savvy traditional PR, blog and live event campaign that resulted in the 15 home development selling out in 5 weeks during the real estate market downturn. Through press releasing and extensive personal outreach the development was covered in Inhabitat, the Pasadena Weekly, the LA Times, a special photo gallery on LATimes.com, New York Times’ The Moment blog and more. Her insistence that the developers blog the ongoing building helped create excitement and interest among buyers, with many relating that they loved watching “their” homes being built online and this drove their desire to purchase the $500,000 properties. The launch event featured one of the first appearances by the Kogi Taco Truck, feeding the invitees of real estate professionals, tastemakers and potential buyers this cutting edge fare. The event was covered by Fox 11 News in Los Angeles, LA’s highest rated newscast. Segments ran in both the 10:30pm and 11pm newscasts.