About
Susan von Seggern
Susan von Seggern is one of the most well known and well liked publicists in Los Angeles. In LA for more than 20 years, her work as a major label publicist, CEO of a boutique PR agency, time spent in political PR, her globe-trotting exploits in corporate PR, and her return to consulting for events, corporate, cause, and cultural clients have exposed countless journalists and tastemakers to Susan’s honest, positive and tenacious PR style.
Honing her PR strategies during over two decades in PR, Susan knows that she can take her interesting, news worthy and active clients to new highs of media coverage, creating strategies that employ the latest PR tactics such as social media and hyper-local coverage with tried and true methods including events, press releasing and sustained media outreach.
For details on Susan’s career, please go to her LinkedIn profile.
Capabilities
For information on the Los Angeles VIP Management Service please go here.
Susan von Seggern uses her two decades of PR experience and extensive network of service providers to craft individualized PR campaigns for her clients. Some of the tactics she uses to build her clients’ profiles in the media include:
Communications Consulting:
- Communications Strategy Development
- Message Development
- Media Training
- Political Communications Development
- Philanthropic Strategy and Communications Development
- Speaking Opportunity Development
- Branded Content Development
- Crisis Communications
Image Building:
- Branding
- Visual Style Development
- Photo Image Development
- Video Image Development
- Brand Integration
- Tastemaker Seeding
Copy Writing:
- Bios
- About Documents
- Press Releases
- Blog Posts
- Tweets and other social media copy
Multi-Media Materials Development:
- Photos
- Videos
- Press Kits
- Online Media Rooms
- Blogs
- Websites
Media Outreach and Placement:
- International Media
- National Media – Online, Print, Television, Syndicated Radio
- Local/Regional Media – Online, Print, Television, Local Radio
- Blogs
Online and Social Media:
- Facebook Presence Management
- Twitter Presence Management
- Hyper Local Campaigns
- Contesting
- Lead Service Monitoring
Events:
- Event Conceptualization
- Event Planning
- Sponsorship Outreach
- Event Production
- Invitation Design
- Invitation Process and RSVP Management
- Attendance Development – Pre-Event PR and Social Media Management
- Talent Relations
- Red Carpet Management
- On Site Media Management
Case Studies
Clients
Current and Recent Clients (since 2008)
- 2e: Twice Exceptional
- Angel City Jazz Festival
- Artivist Film Festival
- Bang Studio
- Beatles Story
- Beato Band
- Becca Moore
- Bhakti Fest
- Black Tie Emporium
- Blank & Jones
- Contact in the Desert
- Contact Summit
- Cake Network
- Casparian Marketing Communications
- Child of Giants
- Dancefloor Thunderstorm
- Digital Family Reunion
- DIY Convention
- Dubspot
- Emily and the Strangers
- Fake Radio
- Gotta Have S’more
- Haunted Ground
- Jackson Galaxy
- Jazz Bakery
- Jordan Winery
- Kairos Global Summit
- Kill the Messenger
- Kingka Games
- KiWi TIME
- KSL Media
- Laurie Rosenwald
- Liberty Hill
- Makai Worldwide
- Man vs Baby
- Manika Kaur
- Mantra – Sounds Into Silence
- Marrakesh House
- Modus Cooperandi
- Natty Brooker Prints
- NextAid
- No God But Funny Contest
- Not in our Town
- Patriot by A.S. Bond
- Publisher’s Clearing House
- Raw Living Expo
- REVIGOR
- Rhino Records Pop Up Store
- Rock Row
- Ryan Cohan
- Screenwriting Expo
- SewDown
- Spark
- Tadasana Festival
- The Dark & The Wounded
- The Great Courses
- The Prime Ministers
- The Title Trackers
- The World Stage
- Théâtre Raymond Kabbaz
- Thelonious Dub
- Tia’s Bakery
- Tigran Hamasyan
- Unabomber Poker
- Valley Performing Arts Center
- Veronica De La Cruz
- Wells Bring Hope
- Women of the Green Generation
- Xeriscape Records
- Yoga-urt
- Yoga Gives Back
- 5.1 Entertainment
- ACLU
- Apache Indian
- Angelique Kidjo
- Astralwerks
- Beenie Man
- Best Buy
- Bill Laswell
- BMG Classics
- Bodog Entertainment
- Bomb the Bass
- Bush’s Brain
- Capitol Records
- CB4
- CD Baby
- Club MTV Tour
- Da Vinci Code Decoded DVD
- Def Jam Records
- Doug E Fresh
- Drug Policy Alliance
- Fab 5 Freddy
- Freestyle Fellowship
- General Motors
- Higher Octave Music
- Ice Cube
- Island Records
- Juliana Hatfield
- Kerry/Edwards 04
- Kucinich for President 2004
- Little Black Dress
- Live365.com
- London Records
- Luciano
- Mack 10
- Master P
- Maverick Records
- MC Lyte
- MC Solaar
- Melissa Etheridge
- Mercury Records
- Method Man
- Montell Jordan
- Moonshine Music
- Nettwerk Records
- Nightcrawlers
- Nike
- No Limit Records
- Om Records
- Orbital
- Pharaoh Sanders
- PJ Harvey
- Portishead
- Priority Records
- Public Enemy
- Rebirth of Cool
- RedMan
- ReDefeat Bush
- Rock the Vote
- Rockers HiFi
- Ronny Jordan
- Salif Keita
- Salt-N-Pepa
- Silver Lake Film Festival
- Six Degrees Music
- Spy Magazine
- the cranberries
- The Disinformation Company
- The Orb
- The Source Magazine
- TheComicStore.com
- Thrive Music
- Tom Tom Club
- Tone Loc
- Toyota
- Tricky
- Westside Connection
- Wherehouse Music
- World Domination Records
- Yo Yo
- Zebrahead
Testimonials
What Susan's Clients Said
Susan is definitely a world-class PR professional. She is exceptionally strong with senior level council and with developing strategy. Susan has the talent of being able to set the high level vision and get things executed flawlessly. One of the biggest strengths I’ve found working with Susan is she can adapt on the fly as plans change and make strategic decisions to ensure the high impact results are still happening. I highly recommend Susan!
Letty Katchen Cherry, Head of Public Relations, Xbox at Microsoft,Susan is a professional. She comes with wonderful contacts and the ability to maneuver the many different personalities that came with the campaign. She is all about executing on deadline and with a big bang. I can’t wait to work with her again.
Kevin Spidel, National Field Director, Kucinich for President,Back in the early ’90s when Susan and I each started out in PR, I had the good fortune of splitting client accounts with her. Susan has gone on to be a very successful publicist and a force to be reckoned with. Susan consistently delivers for her clients…and then some. She is a pleasure to work with, and I would love to join forces with her again on any project.
Lesley Zimmerman, Account Executive, Set to Run PR,It was a delight to work with Susan at Island. Her spirit, strategy, creativity, and fearlessness were great assets to the projects we worked on together. Anyone who has an opportunity to work with Susan should be very, very pleased with the results!
Peggy Dold, Vice President, Marketing, Island Independent Label Group,I love working with Susan, she is helping me and my wife organize our approach to getting our story told in the media. She is definetly organized and a true professional. I highly recommend Susan to anyone that needs professional PR work to contact her.
Scott Bolzan, Professional Speaker, SLB Holdings,Susan von Seggern is a smart, savvy, and very talented PR person who knows how to safeguard both her clients’ and her own relationships with the media by making sure that “every proposal includes getting READY FOR MEDIA.” For years, we’ve enjoyed watching as she has successfully guided her clients through the maze of media coverage.
READY FOR MEDIA, Inc., CEO, READY FOR MEDIA, Inc,Susan is a woman full of true power, knowledge, wisdom and great people skills, which makes her a perfect PR force. Her roster includes music and artistic clients, as well socially and environmentally responsible causes. Susan has been in my life for over 20 years and since I’ve known her, I have been fortunate to run into her continuously, as we support mutual causes. Her energy, skills and work ethics will make her a powerful addition to any company and project.
Violeta Villacorta, Clothing Artisan, Violeta Villacorta,Susan is a joy to work with and she does not quit until the end goal is achieved. Skillful, determined, tireless and resourceful best describe her work approach. Susan is also a very likeable team player with immaculate music taste. Hire her, she’s brilliant!
Danny Holloway, BloggerSusan worked with me on the Kucinich for President campaign in 2004 coordinating the hundreds of volunteer media staff throughout the country. Susan’s work in collaborating on national media exposure for Kucinich led us to book the candidate on the Tonight Show with Jay Leno. Susan is highly effective in her pr work bringing strong writing and creative skills to any media campaign.
Sharon Hardee Jimenez, Western U.S. Publicist/Political Strategist, Kucinich for President, DeveloperSusan is a true PR professional. She is easy to work with and results oriented. I highly recommend her PR services to anyone in need of them.
Sholeen Lou-Hsiao, FreelancerSome are born great,
some achieve greatness, and some hire public relations officers. -Daniel J. Boorstin
Press Releases
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the most important thing is let people know you are doing the right thing. -John D. Rockefeller