Public Relations

Chinese Five Elements Oracle

Susan partnered with author/deck creator Vicki Iskandar and the Hay House (part of Random House) PR team for the launch of The Chinese Five Elements Oracle deck. When they started in July for long lead outreach for an October book launch Vicki had around 2000 Instagram followers and was a locally known Feng Shui consultant. After great launch and Halloween events, and a huge push for holiday and Lunar New Year coverage, Vicki had over 7000 Instagram followers and was a sough after nationally known expert on Chinese Metaphysics. Coverage Susan drove included People, Good Housekeeping, Parade, Yahoo and Best Life, along with great local (Santa Monica Daily Press. Argonaut) and spiritual media (Energy Magazine, Sedona Journal++). The campaign press kit is available here.