Susan von Seggern uses her two decades of PR experience and extensive network of service providers to craft individualized PR campaigns for her clients. Some of the tactics she uses to build her clients’ profiles in the media include:
Communications Consulting:
- Communications Strategy Development
- Message Development
- Media Training
- Political Communications Development
- Philanthropic Strategy and Communications Development
- Speaking Opportunity Development
- Branded Content Development
- Crisis Communications
Image Building:
- Branding
- Visual Style Development
- Photo Image Development
- Video Image Development
- Brand Integration
- Influencer Seeding
Copy Writing:
- Bios
- About Documents
- Press Releases
- Website Copy
- Blog Posts
- Tweets and other social media copy
Multi-Media Materials Development:
- Photos
- Videos
- Press Kits
- Online Media Rooms
- Blogs
- Websites
Media Outreach and Placement:
- International Media
- National Media – Online, Print, Television, Syndicated Radio, Podcasts
- Local/Regional Media – Online, Print, Television, Local Radio
- Blogs
Online and Social Media:
- Facebook Presence Management
- Instagram Presence Management
- Twitter Presence Management
- LinkedIn Presence Management
- Hyper Local Campaigns
- Contesting
- Lead Service Monitoring
Events:
- Event Conceptualization
- Event Planning
- Sponsorship Outreach
- Event Production
- Invitation Design
- Invitation Process and RSVP Management
- Attendance Development – Pre-Event PR and Social Media Management
- Talent Relations
- Red Carpet Management
- On Site Media Management