Susan von Seggern

Public Relations

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01/30/2014 by

Publicity is absolutely critical.

A good PR story is infinitely more effective than a front page ad.

-Richard Branson

There is only one thing in the world worse than being talked about,

and that is not being talked about.

-Oscar Wilde

About

01/29/2014 by

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Susan von Seggern

Susan von Seggern is one of the most well known and well liked publicists in Los Angeles. In LA for more than 20 years, her work as a major label publicist, CEO of a boutique PR agency, time spent in political PR, her globe-trotting exploits in corporate PR, and her return to consulting for events, corporate, cause, and cultural clients have exposed countless journalists and influencers to Susan’s honest, positive and tenacious PR style.

Honing her PR strategies during over two decades in PR, Susan knows that she can take her interesting, news worthy and active clients to new highs of media coverage, creating strategies that employ the latest PR tactics such as podcast pitching and hyper-local coverage with tried and true methods including events, press releasing and sustained media outreach.

For details on Susan’s career, please go to her LinkedIn profile.

    Capabilities

    01/28/2014 by

    Susan von Seggern uses her two decades of PR experience and extensive network of service providers to craft individualized PR campaigns for her clients. Some of the tactics she uses to build her clients’ profiles in the media include:


    Communications Consulting:

    • Communications Strategy Development
    • Message Development
    • Media Training
    • Political Communications Development
    • Philanthropic Strategy and Communications Development
    • Speaking Opportunity Development
    • Branded Content Development
    • Crisis Communications


    Image Building:

    • Branding
    • Visual Style Development
    • Photo Image Development
    • Video Image Development
    • Brand Integration
    • Influencer Seeding


    Copy Writing:

    • Bios
    • About Documents
    • Press Releases
    • Website Copy
    • Blog Posts
    • Tweets and other social media copy


    Multi-Media Materials Development:

    • Photos
    • Videos
    • Press Kits
    • Online Media Rooms
    • Blogs
    • Websites


    Media Outreach and Placement:

    • International Media
    • National Media – Online, Print, Television, Syndicated Radio, Podcasts
    • Local/Regional Media – Online, Print, Television, Local Radio
    • Blogs


    Online and Social Media:

    • Facebook Presence Management
    • Instagram Presence Management
    • Twitter Presence Management
    • LinkedIn Presence Management
    • Hyper Local Campaigns
    • Contesting
    • Lead Service Monitoring


    Events:

    • Event Conceptualization
    • Event Planning
    • Sponsorship Outreach
    • Event Production
    • Invitation Design
    • Invitation Process and RSVP Management
    • Attendance Development – Pre-Event PR and Social Media Management
    • Talent Relations
    • Red Carpet Management
    • On Site Media Management


    Case Studies

    01/28/2014 by

    Viki Iskandar photo

    Clients

    01/27/2014 by

    Client List

    01/25/2014 by

    Current and Recent Clients (since 2008)

    • Adam Bauer
    • Alex Dawson
    • Angel City Jazz Festival
    • Artivist Film Festival
    • Beatles Story
    • Ben is Dead
    • Bhakti Fest
    • Bitcoin Association
    • Blank & Jones
    • Casparian Marketing Communications
    • Child of Giants
    • Chinese Five Elements Oracle
    • Clark Hulings Fund
    • CoinGeek Conference
    • Conscious Living TV
    • Contact in the Desert
    • Contact Summit
    • Dancefloor Thunderstorm
    • Digital Family Reunion
    • DisclosureFest
    • DIY Convention
    • Dr. Fossum’s Pet Care
    • Dubspot
    • Emily and the Strangers
    • Free Agent Source
    • Fusicology
    • Gambling.com
    • Geoship
    • Global LA
    • Haunted Ground
    • Hollywood Carnival
    • IceWind
    • IZZY
    • Iggy Pop: Live In Basel Film
    • Jackson Galaxy
    • Jai Uttal
    • Jazz Bakery
    • Jeep Show
    • Jordan Winery
    • Kill the Messenger
    • KOCOWA
    • Lafayette Afro Rock Band

    • Laurie Rosenwald
    • Leigh de Vries
    • Liberty Hill
    • Lynn Kelley
    • Makai Worldwide
    • Manika Kaur
    • Mantra Americana
    • Mantra – Sounds Into Silence
    • Mark Pesce
    • Marrakesh House
    • Marty & Elayne 35th Anniversary
    • Modus Cooperandi
    • Natty Brooker Prints
    • NextAid
    • Not in our Town
    • Oregon Celtic Festival
    • Presenting AfroClassical Composers
    • Publisher’s Clearing House
    • Raw Living Expo
    • Rhino Records Pop Up Store
    • Rock Row
    • Screenwriting Expo
    • South Wind Motel
    • Spark
    • The Dark & The Wounded
    • The Great Courses
    • The Prime Ministers
    • The Simulated Multiverse
    • The Title Trackers
    • The World Stage
    • Théâtre Raymond Kabbaz
    • Tia’s Bakery
    • Tigran Hamasyan
    • TrustaBit
    • Unabomber Poker
    • Valley Performing Arts Center
    • Veronica De La Cruz
    • Wells Bring Hope
    • Women of the Green Generation
    • Xeriscape Records
    • Yoga-urt
    • Yoga Gives Back


    Selected Past Clients/Projects

    • ACLU
    • Angelique Kidjo
    • Apache Indian
    • Astralwerks
    • Beenie Man
    • Best Buy
    • Bill Laswell
    • BMG Classics
    • Bodog Entertainment
    • Bomb the Bass
    • Bush’s Brain
    • Capitol Records
    • CB4
    • CD Baby
    • Club MTV Tour
    • Da Vinci Code Decoded DVD
    • Def Jam Records
    • Doug E Fresh
    • Douglas Rushkoff
    • Drug Policy Alliance
    • Elton John
    • Fab 5 Freddy
    • Freestyle Fellowship
    • General Motors
    • Gravediggaz
    • Higher Octave Music
    • Ice Cube
    • Island Records
    • Juliana Hatfield
    • Kerry/Edwards 04
    • Kucinich for President 2004
    • Live365.com
    • London Records
    • Luciano
    • Mack 10
    • Marijuana Policy Project
    • Master P
    • Maverick Records
    • MC Lyte
    • MC Solaar
    • Melissa Etheridge
    • Mercury Records

    • Method Man
    • Montell Jordan
    • Moonshine Music
    • Nettwerk Records
    • Nightcrawlers
    • Nike
    • No Limit Records
    • Om Records
    • Orbital
    • Pharaoh Sanders
    • PJ Harvey
    • Portishead
    • Priority Records
    • Public Enemy
    • Rebirth of Cool
    • ReDefeat Bush
    • RedMan
    • Rockers HiFi
    • Rock the Vote
    • Ronny Jordan
    • Salif Keita
    • Salt-N-Pepa
    • Six Degrees Music
    • Spy Magazine
    • TheComicStore.com
    • the cranberries
    • The Disinformation Company
    • The Orb
    • The Source Magazine
    • Thrive Music
    • Tom Tom Club
    • Tone Loc
    • Toyota
    • Tricky
    • Westside Connection
    • Wherehouse Music
    • Wu-Tang Clan
    • Yo Yo
    • Zebrahead

    Testimonials

    01/25/2014 by

    Susan is definitely a world-class PR professional. She is exceptionally strong with senior level council and with developing strategy. Susan has the talent of being able to set the high level vision and get things executed flawlessly. One of the biggest strengths I’ve found working with Susan is she can adapt on the fly as plans change and make strategic decisions to ensure the high impact results are still happening. I highly recommend Susan!

    Letty Katchen Cherry, Head of Public Relations, Xbox at Microsoft

    Every PR event Susan worked on was a hands down winner. Susan's first PR event with us was in 2001 for the opening night of Black Cat Gallery. The show packed out wall to wall with the right art minded/collecting people and word made it to many people outside my promoting circle. My clients, friends, and associates were all in/around the Malibu/West LA area. Aurelito Mercado, one of LA's great promoters and spin doctors, said word was hot about the Black Cat Gallery opening in his Silverlake/Downtown area. This was by Susan's hand. Black Cat Gallery was awarded, "One of LA's Best Galleries" in LA Times Magazine in 2003, after only 2 years in business, and a full page review in LA Weekly for Black Cat Festival II in 2006. I believe kicking off the gallery with the right PR person helped bring in this recognition. Susan is one of the easiest people to be around and work with. Professional yet easy going, practical and inspiring. What else do you want? If you want the job done right the first time with 0 drama and have a fun go of it hire Susan!

    Timothy Williams, Artist/Gallerist, Black Cat Gallery

    I have worked both with Susan and been a client of hers. She is a Public Relations Pro. Her media connections and strategic PR planning attracted me to work with her, however, it was what she delivered and how she delivered that kept us working together. Susan has a great ability to define what is required and build the strategy to achieve objectives. She is extremely adaptable and comes up with creative solutions. I look forward to the opportunity when we can work together again in the future.

    Fawn LaBrie, Asia Marketing Director, 9 Group

    Susan was a huge help to me in my career. She taught me several key insights into not just PR technique but PR philosophy that I continue to use today. When she joined Bodog, she come from a music background and didn’t understand the gambling industry but in a short amount of time, she could “hang with the boys” when it come to the gambling industry. It’s a testament to her dedication to the craft of PR. I would happily have Susan on my team or be a part of any team that has Susan as a leader.

    Bill Beatty, Editor in Chief, Ayre Media

    I worked alongside Susan when she hired Naked Ape PR to handle the launch of Bodog to the UK. She led the way with senior level direction and a clear strategy, while all the time keeping the media relations programme both entertaining and interesting. We ran several Bodog sponsored events and media campaigns and were always reassured that Susan was with us every step of the way to ensure success. She made running PR campaigns smoothly and successfully look effortless (while we all know they can usually be quite challenging). I can honestly say it was a pleasure to work with Susan, and I would recommend her skills and experience at the highest level.

    Jools Moore, Managing Director, Naked Ape PR, London

    Back in the early ’90s when Susan and I each started out in PR, I had the good fortune of splitting client accounts with her. Susan has gone on to be a very successful publicist and a force to be reckoned with. Susan consistently delivers for her clients…and then some. She is a pleasure to work with, and I would love to join forces with her again on any project.

    Lesley Zimmerman, Account Executive, Set to Run PR

    Susan is a tireless and brilliant PR strategist who I strongly recommend. You can’t go wrong by hiring her if she is available.

    Andy Scott, Owner, Scobro Pictures Inc.

    Susan is a professional. She comes with wonderful contacts and the ability to maneuver the many different personalities that came with the campaign. She is all about executing on deadline and with a big bang. I can’t wait to work with her again.

    Kevin Spidel, National Field Director, Kucinich for President

    It was a delight to work with Susan at Island. Her spirit, strategy, creativity, and fearlessness were great assets to the projects we worked on together. Anyone who has an opportunity to work with Susan should be very, very pleased with the results!

    Peggy Dold, Vice President, Marketing, Island Independent Label Group

    Susan and I have a lot of history, and I have always been impressed with her efficiency + enthusiasm

    Jodi Summers, President, World View Media

    Susan is a talented PR Consultant who’s reliable, savvy and completely together in every way. She gets the coverage that counts. If you want great results, hire Susan!

    Janet Grey, CEO, Travel Drivers

    Susan is a woman full of true power, knowledge, wisdom and great people skills, which makes her a perfect PR force. Her roster includes music and artistic clients, as well socially and environmentally responsible causes. Susan has been in my life for over 20 years and since I’ve known her, I have been fortunate to run into her continuously, as we support mutual causes. Her energy, skills and work ethics will make her a powerful addition to any company and project.

    Violeta Villacorta, Clothing Artisan, Violeta Villacorta

    Susan is a joy to work with and she does not quit until the end goal is achieved. Skillful, determined, tireless and resourceful best describe her work approach. Susan is also a very likeable team player with immaculate music taste. Hire her, she’s brilliant!

    Danny Holloway, Blogger

    Susan worked with me on the Kucinich for President campaign in 2004 coordinating the hundreds of volunteer media staff throughout the country. Susan’s work in collaborating on national media exposure for Kucinich led us to book the candidate on the Tonight Show with Jay Leno. Susan is highly effective in her pr work bringing strong writing and creative skills to any media campaign.

    Sharon Hardee Jimenez, Western U.S. Publicist/Political Strategist, Kucinich for President

    Susan is a true PR professional. She is easy to work with and results oriented. I highly recommend her PR services to anyone in need of them.

    Sholeen Lou-Hsiao, President, Kingka, LLC

    Some are born great,

    01/20/2014 by

    Press Releases

    01/19/2014 by

    Love, Camera, Action Release Event at Village Well Books, April 21, with Bestselling Author Aimee Bender Interviewing Scribe Noël Stark

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    Culver City, CA – Alcove Press/Penguin Random House author Noël Stark will be interviewed by New

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    Suzanne DeLaurentiis Productions and the Mendez National Institute of Transplantation Foundation Wrap Filming on Heart Full of Hope, a Holiday Feature Raising Awareness for Kidney Disease

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    Los Angeles, CA – April 10, 2025 - Suzanne DeLaurentiis Productions and the Mendez National

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    Lean Enterprise Institute Releases Managing on Purpose by Mark Reich at Lean Summit 2025, Tomorrow

    March 12, 2025Comments are OFF

    Atlanta, GA – March 4, 2025—The Lean Enterprise Institute (LEI) is pleased to announce the release

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    Liminal Shade Unveils “Fruta Prohibida” – A Bilingual Song of Forbidden Desire

    March 12, 2025Comments are OFF

    Los Angeles, CA— Liminal Shade returns with their first almost entirely Spanish release, Fruta

    Read More

    Noah Solt Navigates Inner Luminosity with New Single “Old Star” Out Today

    February 12, 2025Comments are OFF

    San Francisco, CA - January 29, 2025 - Indie-folk artist and sea captain Noah Solt releases his

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    “Jeep Show” Author, Memphian Robert B. O’Connor to Speak at Morton Museum’s Lunch & Learn Series, February 27

    February 12, 2025Comments are OFF

    “It seems odd to call a World War II novel delightful but that's exactly what you get with

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    Next to doing the right thing,

    01/18/2014 by

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