Susan partnered with author/deck creator Vicki Iskandar and the Hay House (part of Random House) PR team for the launch of The Chinese Five Elements Oracle deck. When they started in July for long lead outreach for an October book launch Vicki had around 2000 Instagram followers and was a locally known Feng Shui consultant. After great launch and Halloween events, and a huge push for holiday and Lunar New Year coverage, Vicki had over 7000 Instagram followers and was a sough after nationally known expert on Chinese Metaphysics. Coverage Susan drove included People, Good Housekeeping, Parade, Yahoo and Best Life, along with great local (Santa Monica Daily Press. Argonaut) and spiritual media (Energy Magazine, Sedona Journal++). The campaign press kit is available here.
In addition to handling PR for this exciting clean tech wind energy startup out of Iceland, Susan built a marketing team to build the buzz bringing in a website designer/builder, and SEO, email marketing, and social consultants. Susan generated coverage of the technology at NPR, Forbes, Inhabitat, and various popular podcasts. Meanwhile her team managed Facebook, YouTube, Twitter, Instagram and LinkedIn marketing building buzz for this attractive product.
Susan managed media for noted poker star Phil Laak’s Guinness World Record Campaign setting game for the longest time an individual played poker. This intensive online campaign included blog coverage in the ESPN Poker blog, Robin Leach’s much syndicated VegasDeluxe blog and entire poker blogosphere. The campaign drove Laak’s Twitter follows to expand from less than 1000 to over 20,000, and over 170,000 people in 120 countries watched the game on Ustream. The event received coverage internationally across the media through wire stories by the international news syndicate Agence France Press.
Susan managed press and social media for this annual festival that resulted in double the attendance of the previous year. Her campaign included extensive Facebook integration of fan and events pages, which created an active community of jazz fans translating into festival attendance. Other placements included a half page feature in the Los Angeles Times, plus coverage in the New York Times, BBC Radio and more.
Susan managed the press, social and event campaign that launched LA’s premiere green events space. Using her extensive event experience she produced a targeted invite luncheon event for wedding and corporate event planners, bloggers and traditional media that resulted in extensive coverage in green blogs, LATimes.com, Variety, Angeleno and more. Facebook and KCRW were the media centerpieces driving coverage for the evening launch event hosted for 600 green and entertainment industry tastemakers, furthering the campaign’s reach.
Susan created a savvy traditional PR, blog and live event campaign that resulted in the 15 home development selling out in 5 weeks during the real estate market downturn. Through press releasing and extensive personal outreach the development was covered in Inhabitat, the Pasadena Weekly, the LA Times, a special photo gallery on LATimes.com, New York Times’ The Moment blog and more. Her insistence that the developers blog the ongoing building helped create excitement and interest among buyers, with many relating that they loved watching “their” homes being built online and this drove their desire to purchase the $500,000 properties. The launch event featured one of the first appearances by the Kogi Taco Truck, feeding the invitees of real estate professionals, tastemakers and potential buyers this cutting edge fare. The event was covered by Fox 11 News in Los Angeles, LA’s highest rated newscast. Segments ran in both the 10:30pm and 11pm newscasts.