Susan managed the press, social and event campaign that launched LA’s premiere green events space. Using her extensive event experience she produced a targeted invite luncheon event for wedding and corporate event planners, bloggers and traditional media that resulted in extensive coverage in green blogs, LATimes.com, Variety, Angeleno and more. Facebook and KCRW were the media centerpieces driving coverage for the evening launch event hosted for 600 green and entertainment industry tastemakers, furthering the campaign’s reach.
Rock Row: Green Home Development Sold Out in 5 Weeks
Susan created a savvy traditional PR, blog and live event campaign that resulted in the 15 home development selling out in 5 weeks during the real estate market downturn. Through press releasing and extensive personal outreach the development was covered in Inhabitat, the Pasadena Weekly, the LA Times, a special photo gallery on LATimes.com, New York Times’ The Moment blog and more. Her insistence that the developers blog the ongoing building helped create excitement and interest among buyers, with many relating that they loved watching “their” homes being built online and this drove their desire to purchase the $500,000 properties. The launch event featured one of the first appearances by the Kogi Taco Truck, feeding the invitees of real estate professionals, tastemakers and potential buyers this cutting edge fare. The event was covered by Fox 11 News in Los Angeles, LA’s highest rated newscast. Segments ran in both the 10:30pm and 11pm newscasts.