In addition to handling PR for this exciting clean tech wind energy startup out of Iceland, Susan built a marketing team to build the buzz bringing in a website designer/builder, and SEO, email marketing, and social consultants. Susan generated coverage of the technology at NPR, Forbes, Inhabitat, and various popular podcasts. Meanwhile her team managed Facebook, YouTube, Twitter, Instagram and LinkedIn marketing building buzz for this attractive product.
Geoship’s Equity Crowdfunding Campaign
Susan managed PR for Geoship’s equity crowdfunding campaign that raised over $1,000,000 against all odds during the worst of the Coronavirus downturn. Susan was able to generate over 100 million impressions with coverage in Forbes, the popular Tech First podcast, Elephant Journal, Inhabitat, Educate Inspire Change, Crowdfund Insider and more. While social wasn’t in her remit, she was able to engage noted futurists Douglas Rushkoff, Mark Pesce, and John Koestier to tweet about these amazing homes. The campaign press kit is available here.
Jackson Galaxy: Developing Hit TV Show “My Cat From Hell”
Susan created a web, social, events and highly targeted personal relationship campaign that branded this unique personality. Using her entertainment world connections she was able to develop a reality television pitch for Jackson that ultimately resulted in the production of the popular Animal Planet show “My Cat from Hell” that ran for ten seasons.
MANTRA: SOUNDS INTO SILENCE DOC CROWDFUNDING AND RELEASE CAMPAIGNS
For the film’s successful Indiegogo campaign Susan put together a team to manage PR, social (Facebook, Twitter, Instagram), street, and email marketing that raised over 100% of the goal from 340 backers. In 2018 the producers brought Susan back for PR on the film’s release. For that she generated coverage with NPR, the LA Times, and numerous yoga and spirituality outlets, and produced a sold-out premier event and Kirtan afterparty at trendy Santa Monica studio, Bhakti Yoga Shala.
Unabomber Poker: Phil Laak’s Guinness World Record
Susan managed media for noted poker star Phil Laak’s Guinness World Record Campaign setting game for the longest time an individual played poker. This intensive online campaign included blog coverage in the ESPN Poker blog, Robin Leach’s much syndicated VegasDeluxe blog and entire poker blogosphere. The campaign drove Laak’s Twitter follows to expand from less than 1000 to over 20,000, and over 170,000 people in 120 countries watched the game on Ustream. The event received coverage internationally across the media through wire stories by the international news syndicate Agence France Press.
Angel City Jazz Festival: Media and Social
Susan managed press and social media for this annual festival that resulted in double the attendance of the previous year. Her campaign included extensive Facebook integration of fan and events pages, which created an active community of jazz fans translating into festival attendance. Other placements included a half page feature in the Los Angeles Times, plus coverage in the New York Times, BBC Radio and more.
Marrakesh House: Green Event Space Launch
Susan managed the press, social and event campaign that launched LA’s premiere green events space. Using her extensive event experience she produced a targeted invite luncheon event for wedding and corporate event planners, bloggers and traditional media that resulted in extensive coverage in green blogs, LATimes.com, Variety, Angeleno and more. Facebook and KCRW were the media centerpieces driving coverage for the evening launch event hosted for 600 green and entertainment industry tastemakers, furthering the campaign’s reach.
Rock Row: Green Home Development Sold Out in 5 Weeks
Susan created a savvy traditional PR, blog and live event campaign that resulted in the 15 home development selling out in 5 weeks during the real estate market downturn. Through press releasing and extensive personal outreach the development was covered in Inhabitat, the Pasadena Weekly, the LA Times, a special photo gallery on LATimes.com, New York Times’ The Moment blog and more. Her insistence that the developers blog the ongoing building helped create excitement and interest among buyers, with many relating that they loved watching “their” homes being built online and this drove their desire to purchase the $500,000 properties. The launch event featured one of the first appearances by the Kogi Taco Truck, feeding the invitees of real estate professionals, tastemakers and potential buyers this cutting edge fare. The event was covered by Fox 11 News in Los Angeles, LA’s highest rated newscast. Segments ran in both the 10:30pm and 11pm newscasts.