Ei.Ventures Partners With The3rdBevCo for PSILLI™, a line of Mushroom Infused Functional Sparkling Waters

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Ronkonkoma, New York/Miami, Florida – November 17, 2021 – Noted medicinal and supplemental mushroom research and development company Ei.Ventures has partnered with rising functional beverage company The3rdBevCo on the first ever line of mushroom infused sparkling waters, called PSILLI™. The line is targeted to be available to wholesalers in late Q1 2022 and to the general public shortly thereafter.

The3rdBevCo CEO Peter Scalise notes, ““I must say meeting the founding team of Ei.Ventures really gives credence to the phrase first impressions are the most important. We immediately hit it off with a working chemistry I never experienced before. We share the same vision, path forward and are laser focused in achieving our goals. Get ready because we are about to bring to market a whole new category in the functional beverage sector unlike anything seen to date that is sure to be the talk of the entire industry from distributors to consumers.”

PSILLI™ is a perfect addition to The3rdBevCo’s growing product range of functional beverages, which include the energy drink line LAID™, CDB energy shot Chill’d™, and ProsecGO™ for those looking for a non-alcoholic experience of Prosecco.

As scientists are discovering, not only are most of the claims about medicinal mushrooms true, but they’re often also safer and better tolerated with fewer side-effects than many modern pharmaceuticals. With PSILLI™, functional mushrooms will be available to
The3rdBevCo’s nationwide base of retailers, bars, restaurants, nightclubs, and event venues, allowing everyone to experience mushrooms’ positive effects.

Functional mushrooms are nutritional powerhouses with a myriad of health benefits including immune support, antioxidants, anti-inflammatory, blood sugar management, brain health and cognition support, nervous system support, and increased energy and stamina.

PSILLI™ will use a variety of mushroom types to create five distinct formulations: Brain Boost to support cognitive and immune function; Study Buddy, a Nootropic supplement; Energizer, a natural energy enhancer; Good Mood a mood optimizer and appetite moderator; and Bedtime, for relaxing.

PSILLI™ will be packaged in the popular 12 ounce slim can and come in five amazing flavors – Black Cherry, Mixed Berry, Blood Orange, Pineapple Hibiscus, Pomegranate Watermelon. With no sugar, zero carbs and only 10 calories in each can, PSILLI™ will be functional and delicious!

Ei.Ventures CEO David Nikzad notes, “We’re so excited to partner with The3rdBevCo on the PSILLI™ line of functional beverages, as they are a leader in the space and can help us spread understanding of the value of mushrooms through the enormous beverage channel. Once people start to use functional mushrooms, they’ll be eager to try the other supplemental mushroom products, and eventually medicinal products that we are bringing to market.”

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Successfully Used on Animals Escaping from Fire, Noted Veterinary Surgeon Dr. Theresa Fossum Adds Wound Therabee, with Certified Manuka Honey For Animal Cuts and Burns, To Her Popular Line

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Container of Dr. Fossum’s Pet Care, Wound TherabeeScottsdale, AZ – Noted veterinary surgeon Dr. Theresa Fossum DVM, MS, Ph.D., Diplomate ACVS, and author of the most referenced book on pet operations, Small Animal Surgery, has added a new product to her popular line of natural animal supplements Dr. Fossum’s Pet Care, Wound Therabee, with certified Manuka Honey for animal cuts and burns.

While in development, the product was used during Northern California’s Bear Fire in 2020 on numerous dogs and cats that had been burned escaping from the flames by veterinarians from the VCA Valley Oak Veterinary Center in Chico, California. The co-medical director there, Dr. Daniel Gebhart noted, “we were so impressed by the Manuka Honey/Cannabinoid ointment that is now available as Wound Therabee. Finding this incredible product was one of the few positives to come out of our fire experience. With over 80 fires already this year, and with more to come since it’s only July, we urge our veterinary colleagues to stock up on this incalculably valuable salve.” (see before/after picture below)

Wound Therabee combines sterile Manuka honey with hemp extract. This formulation is a great all-around first aid kit addition for wounds, sores cuts, and burns. It contains 100% active Leptospermum honey (Manuka honey), harvested by bees in New Zealand and infused with potent cannabinoids including CBD, CBG, and CBN.

While honey is often used as a folk remedy, regular table honey is actually not sterile and not antibacterial. Wound Therabee features an active ingredient that is unique to Manuka honey produced by bees pollinating the Leptospermum Scopartum shrub. It’s produced and regulated in New Zealand, is traceable, is free of pesticides, chemical residues, and antibiotics, and has a unique manuka factor (UMF) of 12.

Manuka honey is quite an impressive substance! Indigenous cultures have used this honey as a wound treatment for thousands of years due to its natural broadband healing properties from a highly concentrated viscous solution of floral sugars and amino acids derived from the crop of the bee. And it can be stored and remain stable unrefrigerated for over a thousand years!

The properties of Manuka honey include low water content, acidity (pH 3.9), high sugar content (80%), high osmolarity, it generates hydrogen peroxide, antimicrobial peptide (Bee defensin-1), phytochemicals including flavonoids, terpenes, antioxidants and polyphenols, and methylglyoxal (MGO) that correlates with Unique Manuka Factor (UMF).

The addition of cannabinoids to the Manuka honey may help reduce discomfort and itching.
Dr. Fossum notes, “while our proof of concept came from a very intense situation, we are proud to offer this natural ointment to our fellow veterinarians and pet parents for hopefully less dire but useful animal wound care.”

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