Los Angeles – Korean content streamer KOCOWA and The Korea Creative Content Agency (KOCCA), a South Korean governmental agency that oversees and promotes the advancement of the Korean content industry, are teaming up to host a booth themed around fan favorite K-Dramas and the top-rated and long-running Korean TV show, Running Man, at the 10th Anniversary KCON LA 2022 event taking place at the Los Angeles Convention Center from August 19-21, 2022.
KOCOWA is a joint company between wavve Americas (wA), and the top three Korean broadcasters KBS, MBC, and SBS, along with SK Telecom. KOCOWA’s international service allows customers to access new authentic content from Korea daily via their mix of K-Dramas, K-Pop, K- Reality, and K-Variety, in addition to thousands of hit and highly rated library titles.
“With Korean content’s mainstream wave in the Western Hemisphere breaking recently, we are excited to be the only streamer 100% dedicated to Korea’s fresh storytelling and diverse programming,” said wA CEO KunHee Park. “As a niche streaming service with broad reach, KOCOWA is well-positioned to be competitive in the battle among streaming services by super-serving fans of Korean-produced content. We are looking forward to meeting our viewers in person and providing them some fun at KCON LA 2022.”
“The love and demand for Korean content is by no means secret but has become a global sensation with record-breaking content and K-Pop artists such as Squid Game and Parasite, to BTS and Blackpink,” says Sung Ho Ju, the director of KOCCA USA. “KOCCA is excited to be part of this year’s KCON LA 2022. We look forward to meeting and celebrating all things Korean with Hallyu fans at the event. We will continue to support the Korean content industry so that more audiences around the world will have a chance to fall in love and to engage with Korean culture and content.”
KCON LA 2022 is the world’s largest fan celebration of Korean culture and music. The event launched in Los Angeles in 2012. It features an entire convention center to explore K-Pop, K-Drama, K-Beauty, K-Food, and beyond through engaging panels, an expo overflowing with innovative products and idol appearances, KCON LA 2022-exclusive programs, and artist engagements giving fans a chance to meet their favorite K-Pop stars—along with star-studded “M COUNTDOWN” concerts featuring K-Pop legends alongside the hottest rookies in the industry.
Running Man is a reality-variety show that stars Yu Jae Seok, Kim Jong Kook, Haha, Jee Seok Jin, Song Ji Hyo, Lee Kwang Soo, Jeon So Min, and Yang Se Chan. In each episode, they must complete missions at various places to win the race. Each mission is action-packed and hilarious as each member tries to beat the others using their wits and skills. Each week is filled with fun that includes trust and betrayal, knowledge and skills, physical strength and outrageous penalties. Sometimes, they work as a team and cooperate for one common goal. Other times, they betray each other throughout the race in order to win all the honor and glory for themselves. Viewers can be brought to tears each week from laughing at their silly antics!
With its global success, Running Man has welcomed appearances from Hollywood actors like Jackie Chan (episode 135), Tom Cruise, Simon Pegg, Henry Cavill (episode 410), Ryan Reynolds (episode 482), and K-pop stars, including BTS. All seasons of Running Man are available to view on KOCOWA. The show has also made its stars Yoo Jae Suk, Haha, Jee Seok Jin, Kim Jong Kook, Song Ji Hyo, Jeon So Min, and Yang Se Chan into globally recognized stars as well.
At the KOCOWA x KOCCA booth, fans will be able to play games from the show and insert themselves into their favorite K-Dramas and pose with beloved characters selected by the fans themselves. They will also be giving away collectible dolls and items from their hottest shows signed by the stars. Between KOCCA and KOCOWA, stars and idols have been known to stop by the booth for photos, so KCON LA 2022 attendees should check the booth often to see who they might meet!
As the service provider in the Americas with the largest library of Korean content, KOCOWA has quickly risen as an international platform since 2017. Programming is available in real-time after broadcast airtime in Korean, making KOCOWA the preferred destination for fans to watch new series and award-winning library titles or to discover new and exciting Korean content only available on KOCOWA.
About wA and KOCOWA
wA is a joint company between the top three Korean broadcasters – KBS, MBC, SBS, plus SK Telecom. wA launched KOCOWA, a subscription video streaming platform in the Americas, in 2017, with primary audiences in the United States, Canada, and Brazil. KOCOWA provides a robust lineup of over 17,000 hours of Korean Dramas, Reality, and K-Pop content in several languages on its direct platform. For more information, please visit: www.kocowa.com
As the umbrella government agency for South Korea’s content industry, the Korea Creative Content Agency (KOCCA) supports creating and maintaining the content industry ecosystem in Korea. KOCCA supports a wide range of creative industries, including game, animation, character licensing, K-Pop, fashion, and broadcasting. KOCCA actively supports these industries via production support, marketing, global expansion, talent development, funding support, cultural technology development, and policy research. For more information, please visit: www.kocca.kr/en.