Boston, MA – September 27, 2017 – Salem, MA – This Fall, consumers of physical music will have a new, yet instantly classic record label to thrill them with sounds current and vintage. Jeff Rougvie and Thomas Enright, both formerly of Rykodisc and EMI/Caroline are launching Supermegabot Music Concern, LLC with six releases before the end of the year, all on CD (with select download sales).
Supermegabot plans to release all titles on CD only, at least initially. “We get that some people prefer vinyl, but CD is the better format when it comes to sound reproduction,” says Rougvie, adding, “Vinyl isn’t out of the question at some point, but for now we’re sticking with the format that doesn’t degrade every time you play it.”
Rougvie, who produced David Bowie’s Grammy-winning Sound + Vision series and A&R’d many of Ryko’s most beloved releases (Big Star, Sugar, Elvis Costello, Morphine, Meat Puppets, Nine Inch Nails, Bill Hicks, Golden Smog) is Executive-Producing all of Supermegabot’s re-releases with the same kind of care and attention to detail that music lovers came to expect from Rykodisc. Fans can look forward to expanded track listings and special packaging wherever possible.
“Much like when Ryko started, our original focus was on catalog, but an amazing artist came along that was too good to turn down. Now we’re taking a unique approach to developing a new artist,” says Enright.
In an unconventional twist, the label is launching without announcing any upcoming titles. Instead hardcore music fans are invited to compete in the Supermegabot Challenge to try and guess the releases. On https://www.supermegabot.com/ fans can see tantalizing visual and written clues about the albums. The first person to accurately guess all of them will win a copy of each of the label’s first year of releases. If no one correctly guesses them all, a winner will be picked at random, so even a guess could win!
“We’re music obsessives launching a label for music obsessives – so we want to reward one of them for proving their depth of knowledge. A contest seemed like a fun way to launch and engage music fans at the same time”, says Rougvie.
Enright, whose career in independent music artist development, sales and marketing spans three decades, adds “These aren’t all super-obscure titles, either. Our first batch includes a band with three Rock & Roll Hall of Fame members in it. Supermegabot refuses to be tied to one musical genre; initial releases include punk, power-pop, art-rock, new wave, and 80’s funk. That said, we are all about discovery – lots of great records and artists never got a fair shake. Uncovering these gems is key to the label’s DNA.”